• Welcome to Service Innovation Group

    WELCOME

    to SERVICE INNOVATION GROUP!

    GROW YOUR BRAND FASTER
    AND MORE SUSTAINABLY.

INNOVATIVE SALES SOLUTIONS MADE IN EUROPE

At SERVICE INNOVATION GROUP we offer our partners in the consumer brands industry and their trading partners all of the main aspects of marketing and sales support in place around the point of sale. On behalf of our clients we handle the full or partial outsourcing of existing or new marketing structures and implement sales-promotion measures - all measurable, individually tailored and independent of sector. This includes taking over temporary or permanent marketing and sales functions, carrying out clearance sale support activities, goods clearance operations, setting up, maintaining and dismantling special placements, planning and carrying out conversion operations, implementing campaigns and product launches at short notice, data capture market research and audits of all kinds. Our highly skilled and trained people, supported by first class technology and sophisticated systems, help to increase awareness, visibility and availability of our clients’ products and services across a wide range of sectors.

Basically speaking and as a rule, the more marketing-specific the task, the more client-specific the project solution, with this primarily reflecting the strategic orientation of our client. This also means that the corresponding employees are specialists in their own merchandise groups and operate as brand representatives.  The more service-oriented the task, the more we are in a position to provide category-spanning and therefore extremely cost-effective solutions for our client with our existing structures in the form of what is practically a pool solution.

At SIG we offer a broad expertise in interface management reflected by our "state-of-the-art" technology solutions, which cover all sales activities for a brand at the POS.

OUR UNIQUE SELLING PROPOSITION

The Perfect POS
  • The well established business model of SIG allows our customers to manage and steer their field sales & field marketing activities at the POS in the most strategically aligned and economically successful way.
  • We deliver and permanently measure results (KPI’s) by increasing productivity and transparency, reducing costs and converting fixed costs to variable costs by simultaneously stimulating sales.
  • As a strategic BPO partner we focus purely on sustainable projects and profits thus allowing our clients to prosper.
  • Our digital approach (platform) covers all field sales and marketing activities of a brand at the POS and allows a flexible and fast adaption to market changes.
  • We offer international access to all strategically important markets in Europe as well as an ideal coverage of key accounts through regional presence of subsidiaries, joint ventures and strategic execution partners.
  • We take over social responsibility reflected in fair payment and respecting of social standards in all countries.