STAYING ON TARGET FOR BRAND SUCCESS.
Ice hockey is a hard but fair game. Fast, intelligent and ruthless. When only victory counts, tactics and playing ability must blend perfectly.
Tactics, teamwork and quick reactions are also of utmost importance at SIG. That’s because the best way to be successful in a fiercely contested market is to take an early lead.
Smart strategies, a powerful performance, strong players – SIG supports Adler Mannheim, the leading German Ice Hockey League team and current German champion, since their move-in to SAP Arena.
MODERN MEETS INNOVATIVE
SAP arena in Mannheim as one of the most modern multi-function arenas in Europe, sets new standards and receives top marks for service, reliability and authority – SIG supports it as official premium partner.
NEW YORK, RIO, MANNHEIM.
Since its opening SAP arena has been an important tour location for all kinds of performers. Whether stars from the rock and pop scene or big names from the classical world: every performer values the enthusiasm of the Mannheim public and the ease with which SAP arena can be transformed – just what you would expect from a multi-function-arena.